What do you think about this?
What are your comments and thoughts?
Do we somehow prevent "success" from coming into our lives?
Special thanks to my Facebook friend Ceagle Monale for sharing this image.
Many elements are required for success in business. This BLOG is our way of gathering a few of those success factors. We welcome your input, comments and experiences into this collection and trust they will be a valuable resource for those seeking practical insights to take their business to the next level!
The tactics
Tactics are limited in scope, typically just to a part of the company. They’re shorter term than a strategy. They involve executing given the existing capabilities and resources of the company. Unlike strategy, tactics generally work within the current organization structure, rather than changing the organization. Tactics say, “We’re on the south path. Let’s travel two miles today.” Your tactics probably won’t work unless they’re generated from a strategy that lays out a consistent philosophy for how your company will compete/win/attract customers in today’s market.
Your “moments of truth” are those moments in time when you build traction and momentum. For example, a moment of truth in creating a quality-driven organization might be when the CEO refuses to ship a poor-quality product, even though it will hurt quarterly numbers. Moments of truth always happen during a tactical action. That’s why you need a vision and strategy—without them, people won’t have the guidance to ensure they can move the company forward in that moment.
Your strategy also helps you find your moments of truth. If your strategy involves locking up important distributor relationships, your moments will involve reputation and relationship building, creating the perception of value to the distributors, and establishing negotiating leverage to capture an exclusive relationship. If your strategy is to be a low-cost provider, moments of truth might be times when opportunities for efficiencies arise, or incidents where you can encourage a “continuous improvement” mindset in your team.
At the end of the day, your vision and strategy only exist to drive tactics. And often, the most significant tactics are those moments of truth whose effects are far-reaching. When your vision sets direction and your strategy ties it to your current situation, they provide a compass for everyone in your organization to follow for years to come.
* PLEASE NOTE THAT STEVER'S ORIGINAL ARTICLE CONTAINS A SUMMARY CHART THAT HAS NOT BE REPLICATED HERE, BUT CAN BE SEEN IN HIS MATERIAL.
The strategy thing
Strategy links the destination (vision) with current reality. Strategy applies to the whole company, and answers the question “How will we reach our vision, given current market conditions, competitive scenario, regulatory environment, etc.?” Strategy is narrower than vision, but broad enough to guide company wide organization structure, hiring, capabilities that must be developed, and so on. Strategy says, “We’re going west, but we ran into this grand canyon. We can go around to the north or south. Let’s choose south.”
For example, a company may have a vision to “provide scientifically proven technology to solve the medical needs of consumers and hospitals.” In the 1950s, the strategy may be doing in-house research, hiring and developing scientists, and a compensation program based on discovery. In the 1990s, the same company may have a strategy of acquiring small drug-making companies and buying and protecting patents from other companies. Both strategies will reach the vision, but they are appropriate for different competitive environments, and they have different organization structures, different financing options, and different operational characteristics.
You know you have a strategy if you chose your current path from many alternatives, all of which would have reached your vision, each of which would have required hiring different people and building different systems. If you didn’t consider many alternatives, or you didn’t choose your alternative considering your competition, your vision, and your current market conditions, then you probably have a tactic, not a strategy. If you can execute your strategy with your current people, reward systems, and organization structure, then it’s not a strategy, it’s a tactic.
Defining and Using The Three Tools of Leadership
You’re so proud of your new vision statement. It sounds nice. Inspiring, even. But the vision is useless unless it can direct action.
Your vision lays out a destination; your destination guides your strategy; and strategy chooses action. It’s action that leads to success. In those moments of action, having clear direction is crucial for building momentum. If your organization is like most, you spent weeks debating every word crafting your vision, mission, strategy, and goals. But no matter how lofty, if they aren’t created in a way that provides direction, those statements are little more than high-priced indulgences.
Every company means something different by the words “vision” and “strategy.” One person insists that “Provide our customers the highest possible quality widgets” is a vision. A friend takes one look and assures him, “That’s a strategy.” Here are some useful definitions that will help you decide if you’ve set a direction that can truly get traction.
Envisioning the future
Vision is timeless. It’s based on who/what you want to do. It’s why you’ve got an organization in the first place. It must be specific enough that everyone can use it to decide if their work is moving the company forward. Progress towards the vision must be measurable. A vision is independent of specific competition, and while it may mention the customer, it must guide even someone who doesn’t know the customers’ mind. The best visions imply whom the company serves, what it provides, and what distinguishes it from other companies providing the same products and services. Vision sets the broad direction. It says, “Go west, young man.”
Wrong: We will provide exceptional products and services that our customers value.
This vision requires knowing the customers’ mind in order to understand what the company provides. It doesn’t distinguish what is unique about the company, since presumably everyone in the market produces something customers value.
Right: We will help boat owners everywhere navigate new seas with geographically based directional products and services.
This vision tells us the market, the product (navigation products and services), the distinguisher (geographically based), and the progress measurement (delight).
Some organizations may call this a mission statement, rather than a vision. Or, they may have both a vision and a mission, with the vision expressing the ideal world or company, and the mission expressing the company’s purpose. For our purposes, they’re the same. A mission statement rounds out the vision. Together, they give timeless, overarching principles chosen by the company that express the company’s reason for being.
GET PROFESSIONAL ADVICE: Enlist a consultant or accountant’s help in compiling the information into the correct format, and have him or her review it after both the first and final drafts. Putting it all together can be challenging. A bank would prefer to see that you have involved a professional—it helps to validate the contents.
KNOW YOUR GOALS AND OBJECTIVES: By knowing why you are preparing this plan, you can save time and effort by focussing on the important areas. Business plans often contain "filler" information that is not pertinent. Look at sample plans ... to get an idea. If you need to borrow funds, ask the lending institution exactly what is required.
COVER ALL BASES: Lenders look for sound managerial experience in the key areas of sales and marketing, accounting and technical operations. A gap in any one area will count as a strike against the business. Ensure you have covered all these bases in your plan. Competent managers are a strong indication that the business will be in good hands.
"Who can be an entrepreneur, you ask? Anyone who wants to experience the deep, dark canyons of uncertainty and ambiguity and who wants to walk the breathtaking highlands of success. But caution—do not plan to walk the latter until you have experienced the former." Anonymous Entrepreneur
Sam Walton "... had turned his very first store—a Ben Franklin franchise in Newport, Mississippi—into one of the most profitable stores in the region. However, when he signed the lease for the building that housed his store, he neglected to include a clause that would have given him the option to renew after the first five years. Seeing what a success Sam had made, when the five years was up, the landlord (who wanted to take over the thriving retail business) kicked him out. Though Sam was tough enough to negotiate compensation for the franchise rights, fixtures, and inventory, it was still a dark moment in his career:
It really was like a nightmare. I had built the best variety store in the whole region and worked hard in the community—done everything right—and now I was being kicked out of town. It didn’t seem fair. I blamed myself for ever getting suckered into such an awful lease and I was furious at the landlord. [Walton, 1992, p. 39]
But Sam Walton soon recovered, and with the money he received from the landlord started his second venture in the little town of Bentonville, Arkansas."
In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.
Bayard Baylis • I agree with those who have indicated that it is a "little bit of both." This question is very similar to the question "Are leaders made or born?" Almost everyone has some entrepreneurial and leaderships spirit and traits that are inborn. However, I do not believe relying on just those spirits and traits will make an individual a good entrepreneur or leader. Look around and we see that not everyone makes a good entrepreneur or leader. To be a good entrepreneur or leader it takes opportunity, timing, training and the willingness to take the plunge and make use of the principles of good entrepreneurship and leadership. One can learn all the techniques and technical aspects of sky diving on the ground. One can get many of the feelings of what it feels like to sky dive in a powerful wind tunnel. However, if one does not go up in a plane, stand at the open door way of the plane and jump, one is not a sky diver. If one does not use the principles that one has been taught, then that individual will not be a successful sky diver.Helen Green Msc,BSc(Hons) FRSPH,PGDip • Bit of both. Need to be born with some skills but then have training as they growLouise Angelino • I think it is a little of both. If my parents did start their own business I wonder if I would have. I think that it definitely is something some people are drawn to while others will never take the risk or adventure of being an entrepreneur.Richard Moormann • Just like great leaders, drive and inventive spirit is something they are exposed to, encouraged to and overcome a disadvantage at some point. It is not a natural act.Maria Jazzy (Domingus) • I selected "born" but believe that it is also a little bit of both. Children born to parents who work in factories, for example, will not necessarily work in a factory. It has to do with individual curiosity, desire to "not be part of the herd" and belief in what you are doing. These traits will make dedicated and successful entrepreneurs.Randy Mabry • I believe "successful" entrepreneurs are made but agree there are inherent traits that foster success. Those traits are many, but one of the most important is to not settle for the status quo - regarding yourself. Again, many traits exist, but being hungry for reward (money?) and yet willing to risk lifestyle comfort (money?) to achieve it is a major one. Few businesses are instant successes, so those that can't put off instant gratification will never be one.
Alan Hunter,AMC,CAM,CCP,CFE,CIPM,ICIA,P. Mgr • I voted for made. David, William, and Elisa have it right. If you look at some of the successful entrepreneurs, they have overcome disadvantage, and have adopted an "I'll be damned if I let that stop me" attitude which has guided them to great success. That having been said, if people are born "with" all it takes to become an entrepreneur, why then, are there not more entrepreneurs than employees in the business world?Arun Singh Ruhela (ruhela_arun@yahoo.com) • the mix of both is must. One side of coin will not work. Initial basic traits are must.. and only then one can made something. A tumbler made of ice can store water but for that conditions must be set by outside world..Brian Wilson • I believe that Entrepreneurs are born that way since is their choice and theirs alone to choose which side of a Y to follow on the road of life during their journey to becoming an entrepreneur.Maureen Livinuk, CMA • I believe there are certain personality traits that lend themselves more to entrepreneurship; traits such as willingness to take risks, leadership skills and achievement oriented. However, environment has a big impact on whether and how an individual will pursue their goals.Gurdev Singh Bedi • The entrepreneurship spirit came from within. Self-made entrepreneurs are hungry for success with service while born are hungry for self success with some exceptions.Steven Thompson • I feel that we "born with the entrepreneurial gene." Some discover it early and others later. But after you've started something that you think is the "first time," such as a business, a division or even a department, you begin to think back about other things that you've created in your career and life and you can start to see how the dots connect. Hence, the entrepreneurial gene was there all the time.
William Warwick • I think Entrepreneurs are made rather than born. Everyone has the dreams and ideas but the entrepreneur is the one with the self belief in their capabilities and he/she knows who to ask for what help is required to bring it to fruition without succumbing to the idea of failure.David Cole • The entrepreneurial spirit is something you either have or do not have. This is therefore part of your personality and you are therefore with born an entrepreneur or not. However, to become a successful entrepreneur is something an individual must work hard to achieve and therefore a successful entrepreneur is made. It is down to the individual if they choose to take a risk and follow their entrepreneurial spirit…Ehidiamen Ebhomielen • Have to give this one to Nurture as opposed to Nature, personal experiences environment and background all contribute to the entrepreneurship spirit.However it might not be mutually exclusive, the fact that in the people who take the entrepreneurial plunge in respect to the total population is extremely low.Shanell Parris • In my opinion, we are all, whether entrepreneurs or not, made. We as human beings are products of our environment.Tony Robinson • A Little bit of both - Risk taking/innovation/etc while you may have the assets and mind set at birth they must be cultivated....Traci Davis • You are born with certain personality traits that will suit an entrepreneurial path in life. However, it is the experiences in ones life and exposure to circumstances (and being in the right place at the right time) which all have an impact on those that will take take the entrepreneurial plunge.Jeffrey W. (Jeff) Jones, A Business Problem Solver • I think people are inspired to want to own a business. That inspiration can sometimes be misinterpreted in the phrase "born for this". Then the person has to learn how to be a good profitable business owner. That learning and training is then construed as "made"
Catherine Armstrong • I don’t know if entrepreneurs are born or made, however I think that it helps to have family or mentors who are entrepreneurs. That sets the idea that employment is not the only alternative. Entrepreneurs need drive, courage, independence, confidence and most of these qualities are developed over time. Successful entrepreneurs also need to build relationships, which takes some humility and a willingness to learn.
Linda Maul, CEC • Great question Jim, and I'm loving the responses to date. I'm also of the belief entrerpreneurs are made and over the holidays I've had the opportunity to read Jim Collin's new book 'Great by Choice'. His research shows successful organizational leaders have a fanatic discipline,empirical creativity,productive paranoia ....all fueled by ambition. The most successful entrepreneurs I know also demonstrate those characteristics.
Randal Adcock, MA • Its this way. There is a business for everybody, whatever traits you inherit genetically, but you have to figure out what business model to adopt and tailor to meet your natural talents. That is, you have to make that up. You have to know yourself and what role in business is going to align with your natural born strengths. In some cases, you can have someone who looks like the quintessential rogue entrepreneur but hasn't found the right business model, and therefore fails. You can have someone who looks like a regular square bureaucrat but gets into a good franchise and succeeds. Since you can't change your genes, its best to focus on finding and creating a business model that works for you. That, of course, is often easier to say than to do. And you have to want to succeed in business. Is that desire acquired by birth or experience?
Yvonne Fizer • It helps to have been exposed to role models - parents or respected 'grownups'. But, following on Randall's comments, the sustainable, successful venture is determined by the talent that comes to the table. And NO ONE can do it all. Successful entrepreneurs do what they love and build a team of people who love to do what they hate!
Rory Tekanoff • I think a lot entrepreneurs encounter lucky breaks, to add to any success they may have. Right place, right time.
Elisa Miranda • It's the school of hard knocks and support from family, friends, or colleagues that makes an entrepreneur.
P Le Rudulier • Made, of course, the other option would imply no chance for anybody who would fancy becoming an entrepreneur.
Ian Hope • We are what we make of ourselves. We have the power to reach as high in life as we want, even though most people aren't concsious of that fact. We're not born to be just this, or just that... I've seen the toughest circumstances which resulted in an alcoholic mother raising 7 alcoholic children- were they born to be alcoholics, or were they to a great extent shaped and perhaps limited by their circumstances and what they learned or didn't learn early on? I've seen families with children born into wealth who became remarkable 'underachievers' and kids from the wrong side of the tracks that now own the railroad... I think for the most part we have the opportunity to make our own fate, and are not born into it.
John Kuypers • Entrepreneurs have an extraordinary need to achieve. The ones I know often get that way because of childhood circumstances. I think all of them want to prove something to someone. It's an ego-based drive that creates many good things for society but not always good things for family and marriages. As a therapist I respect once said to me, there are only two questions in life: What do you want? and, What price are you prepared to pay to get it? Entrepreneurs are prepared to pay a major price. I say, God bless them!
Tuulikki Juusela • Women everywhere in the world are interested in entrepreneurship and becoming entrepreneurs. According to the statistics of OECD 35 % of all enterprises in the world are headed by women. Entrepreneurs, both male and female, play a significant role in creating wealth and jobs. Firms with less than twenty employees provide a quarter of jobs. A growing number of these small new companies are led by women. Women`s Enterprise Agency in Finland is giving entrepreneurial training courses. They have been designed to help women entrepreneurs acquire useful business know-how and create networking opportunities. These courses cover all areas of a business plan. You can read more http://nyek.fi/doc/Becoming_an_Entrepreneur_GUIDE.pdf
Arlee C Hoecherl • Jim Good Question. Everyone else excellent Response. In my opinion, this is from doing estate files, and Audits, and business coaching.. Seeing the real life self employed. All the education in the world, with out application.. does not provide success. And then on the other hand what is success ? We tend to use a narrow view of success... Sales growth and Physical accumulation of wealth normally networth statements or dollars. I would submit that there are several OTHER measurements of success. For example going out business Or megers, or sales of business to employees , say closing a businesss, that could be successfull, if the owner prevented further bleeding of capital.. The reason I Said made.. is it reflects a Cognitive process and those who exercise judgement, knowledge, in the process of decision making.. On the other hand Yes there are those who are BORN,, I.e. Kids of Millionaires.. But under further examination, the failure rate is fairly high.. (example the Eaton Family in Retail ) . Often those that are born add to thier birth right, some period of apprenticeship. Look at the Donald Trump family... Do you agree, that the trump children had to Apprentice "CUT thier Teeth" ? Very seldom is it only by birth. Automatic success. "Made" to me is learn by doing. As evidanced by what we are told on the Donald Trump Family, Re family members children Apprenticing under the father.
Karen Carleton (LION) • Usually I hear this question with regards to teachers, managers or other occupations - made or born? It boils down to Nature vs. Nurture, yet of course the two factors are inextricable so it becomes a chicken and egg argument. Things are not that black and white for me. Nature: intrinsic motivation, cognitive/physical/emotional capacity, personality (shaped by experience, and genetics to a lesser degree). Nurture: having guides/mentors, necessary resources, valued colleagues, gaining needed knowledge/skills, and learning by doing with environmental reinforcers (rewards/incentives) for entrepreneurial behavior. Given the right motivation, conditions, resources/supports and reinforcers, an entrepreneur can be made but it's not without a lot of effort. From what I've seen, entrepreneurial spirit tends to be more common among children of entrepreneurs, an idea that supports Bandura's social learning theory.
Pierre Cormier • I agree with David's comments regarding all the factors that come into play in the making of an entrepreneur. The better entrepreneurs do need help along the way "to learn" on how to be an entrepreneur via growth/learning, pain, failure and success.
Brian Wrightson • One cannot separate the born and made" elements entirely. Two children from the same family will be different at birth before environment conditions take their toll. One must possess certain intrinsic attributes to succeed in any field be it athletic or academic. I might have all the attributes to by a star cricket player (read entrepreneur) but I have never seen a game so we will never know because my environment never "allowed" this development. Or another question - is a latent entrepreneur still an entrepreneur?
Stever Robbins • Just to be a bit provocative, might I suggest that the question is irrelevant. If someone is unemployed and can't find a job, they may be forced to start their own business regardless of whether they are an 'innate' or 'made' entrepreneur. Likewise, offered a $1mm/year salary at an established investment bank being a spreadsheet monkey may seduce the most 'innate' entrepreneur into a life of complacency. Furthermore, if we take a non-innate entrepreneur and train them in the basics of business and put them through an experiential boot camp of getting out there and actually starting something, they may well find they love it. So other than giving people an excuse not to go for it ("I'm not an innate entrepreneur and therefore shouldn't bother trying"), I'm not sure the question serves any useful purpose.