Of course, the location for a business certainly goes beyond just the retail segment of the economy.
In fact, location has relevance and application to numerous other business and commercial endeavours. Perhaps you have some examples you'd like to share as a comment to this post!
However, to come back to the Retail Sector, I was working very recently with a client who was considering this exact same challenge for their new business. As their Business Coach it was important for me to help them consider their target audience and factors related to the expectations of their clients. In this case, my client was a small retail business start-up, looking to locate in a specific community, just off of a main thoroughfare. As they were working with a limited marketing budget, it's fortunate that they chose a variety of additional marketing options, enabling them to more effectively reach their target audience. Signage on the building alone, while helpful for those passing that immediate location, would not have been enough to achieve their business objectives. They anticipate opening later this year and we're looking forward to their grand opening!
NOW, with some further tips related to finding a great location for your business, we welcome the following from our friends at The Lease Coach. Thank you very much Dale Willerton and Jeff Grandfield.
As The Lease Coach, we appreciate and applaud tenants who provide a detailed checklist of what they are looking for in each location.
- Are you planning to open a business that people will travel for miles to visit?
- Are you taking your business to where people already are (e.g. downtown, the suburbs, or a large shopping entertainment development)?
What's been your experience?Feel free to add your comments and thank you in advance for sharing this post with those in your circle of contacts!
IF the ANSWER is YES ... Take a look at our "NEXT Steps Program!
If you're looking for flexible and cost-effective Business Coaching & Mentoring, you'll like our “NEXT Steps - Program”. It's been designed with you in mind, and provides 12 months of valuable assistance that designed to fit your busy schedule!