“Always deliver on your PROMISES to customers.”
PROMISES are commitments that we make to others, in this case – our valued CUSTOMERS. When we break our PROMISES to them - it likely does more to hurt us, and our reputation, than it does to hurt them. When we COMMIT … be very sure that we can DELIVER. Deliver just a little bit more and you'll DELIGHT your clients.
That’s the road that will lead to SUCCESS!